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Among the collectively limited vernacular of snowboarders, the word “surfy” must have been given as the response the exact same number of times somebody’s asked the question: “What are those NOW bindings like”? Anyway, all-new for 2020 is the NOW x Captain Fin binding and this one’s all about, you guessed it, freestyle surfy turns. NOW have teamed up with Captain Fin for an all-new collab this year. It had everything I needed.It was only a matter of time before this happened. “It had all the features that you would need, whether you’re a large company or a small company. Out of the box, it worked for us,” Gillis says. “One thing that attracted me, of many, to ApparelMagic was that I didn’t have to customize it. When it comes to ERP and fashion business software, getting started is a pain point for many businesses, and that’s why ApparelMagic’s development has always put the user and their experience first.

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It’s saved us a lot of time, and it saves us on the manual side for processing orders. “An ecommerce order comes through Shopify into ApparelMagic, pushes over into our warehouse, they ship the goods, and then it pushes back into ApparelMagic with tracking information and shipping. “We’ve got it all set up now so it’s all relatively automatic and seamless,” Gillis says. “What we can do with Shopify and ApparelMagic and systems like this in the cloud is incredible.” Danny Gillis, Captain Fin CEO Automated Ecommerce

What works for Captain Fin is using ApparelMagic as the central hub of their business, linking it with integrations to Shopify, CartRover, and 3PL Central to round out their workflow. “We needed something that was more scalable, that integrated, and that anyone could get onto and figure it out pretty quickly,” Gillis says. When enough was enough, they looked for something that could save the business time and money, and they found ApparelMagic. “You had to go in and look at your orders everyday, and there was some manual entry.”Ī post shared by Captain Fin Co. “It was integrated, but you had to manually push things through,” Gillis says.

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The team learned quickly that when a piece of software is integrated, that doesn’t mean it’s optimized.

It was highly customizable-too customizable-and it didn’t integrate with anything. “It wasn’t a system that if you hired a new employee they could get on and figure it out.

They’ve ran their business using multiple systems and found that their old software overcomplicated their data and workflow, to the detriment of the whole team. It wasn’t always this easy for the brand. A ton of time.” Danny Gillis, Captain Fin CEO Growing Pains “It’s saved us a lot of time, and it saves us on the manual side for processing orders. What we can do with Shopify and ApparelMagic and systems like this in the cloud is incredible.” “ApparelMagic has helped us in a lot of ways to grow the business and have visibility into the business. “We’ve expanded online, and that business is really growing,” Gillis says. So how does a brand scale that fast without feeling the pinch?

Now they’re stocked online, in brick-and-mortar stores, across the US, and in about 40 countries around the world. The concept has been a hit, growing the brand over time to include men’s and boys’ apparel.

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“We were the first company in the surf industry to collaborate with professional surfers, artists, and musicians to put artwork on high performance surf board fins and products,” Gillis says. The Big Ideaīut like the extreme sports motto, Captain Fin wasn’t content with just any designs to decorate the line: they went big.